Certified Practitioner of International Image and Etiquette Standards



Institute of Image Training and Testing International (IITTI) is a global, non-profit organization registered in Vancouver, Canada, an unique set of standardized global certifications on soft skills for business. It is like the ISO for soft skills and The “Standard” bible. An unified, worldwide standard documents! IITTI has developed standardized tests on international business standards of appearance, behaviour, business protocol and communications. IITTI recommends that these international business images and etiquette standards be adopted in the business arena worldwide. IITTI standards is recognized by Associate Image Consultants Association (AICI)

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About the Certification

Key benefits from attending CPIIES:

  • A world standard makes you look more professional. When your training can stand up to the test of a world standard, your clients pay attention
  • Eliminate conflict of interest by having the assessment done by an unbiased, independent body. You look more credible
  • Worldwide Certification by passing the examination after 2-day course
  • 3 essentials soft skills in one course, you will master your
    1) Professional Image
    2) Business Etiquette
    3) Communication
  • A mock up questions will be provided in the classroom for you to get ready for the examination


Training Outlines

Part A – Professional Image

  • Professional Appearance
  • Characteristics of professional garment details
  • The Differences between the three main categories of professional attire
  • Appropriate Professional Attire Guidelines
  • Characteristics Of Appropriate Accessories For Professional Attire (Men & Women)
  • Fabrics | Prints & Patterns
  • Grooming & Hygiene
  • Unacceptable Clothing | Fabrics | Jewellery | Accessories: For Professional


Part B – Professional Behaviour | Conduct | Manners | Civility

  • Workplace Behaviour Guidelines
  • Job Interviews
  • Telephone and Technology-Etiquette
  • Email Etiquette
  • Social Media Etiquette
  • Body language
  • Dining Etiquette during Business Interactions

Training Highlights

  • 2 full days classroom training (9:30am – 5:30pm)
  • Full attendance is required
  • Active participation in class
  • Exam will be arranged the next day of the training completed
  • Exam Fee: US$100 for KORNERSTONE member, US$150 for non-KORNERSTONE member

Examination Highlights

1) Passing the on-line test

  • A computerized exam, and consists of four (4) separate sections in total of fill-in-the-blank and multiple-choice questions with their respective weights of
    • 1. General 0%
    • 2. Professional Appearance 30%
    • 3. Business Etiquette 34%
    • 4. Dining Etiquette 36%
  • 1 hours (50 multiple-choice questions)
  • Passing rate : 75%
  • The IITTI examinations provides two difference languages Chinese and English

2) Record 1-minute “open interview” video (www.Rocktell.com)

  • A professional appearance is required
  • Speak clearly with effective communications skills



  • Certified Image Professional
  • Certified London Image Institute Consultant
  • Certified IITTI Etiquette Certificate
  • Certified International Etiquette Trainer
  • Vice President – Education, AICI (HK Chapter)
  • Master in Strategic Human Resources Management